Why Small Businesses Fail: How to Retain an Audience Without a Website
Small businesses that survived COVID now have a different entity to deal with — keeping afloat after the pandemic. According to the US Census Bureau, as much as 34% of small businesses expect it to take at least six months for their business to regain traction and perform at pre-pandemic levels. If you’re a small business owner, you are probably seeing a slight but general uptick in your clientele. With larger businesses suffering the rigors of market uncertainty, the time for small businesses to capitalize on their weakness and seize some of their market share is now. But how does a small business stay afloat in a global recession? To do that, you’ll have to conjure up some magic and start taking your business online.
The Push to Online Purchasing
Despite many businesses moving towards online sales and marketing, Visual Objects records that more than one-third of small businesses refuse to invest in a website. I understand why small businesses are hesitant. Website maintenance costs seem huge, and there’s no guarantee that a website will guarantee sales. However, adaptation is crucial to success in the 21st…
